DVD Judge!

Kiichiro, our undoubted hero, is a hapless employee at a Japanese advertising agency. Loathed by the majority of those he works with, the ad concepts he works on repeatedly fail to impress and his future with the company is endlessly in doubt. With pressure from a major client to fix the voting at an international advertising grand prix, one of the agency chiefs decides to send Kiichiro the California, knowing his failure will justify his desired dismissal. Finding nothing but dishonesty and corruption (what?! in advertising?!) within the judging, Kiichiro is left disillusioned with the industry he chose as a career path.

But, this is a comedy, so everything works out well in the end…of course.

Nagai and script writer Yoshimitsu Sawamoto both work as advertising directors, with the vast majority of what happens claimed as being 'based on true events.' But on watching 'Judge!', it's clear that both exaggeration and artistic license are added to this reality. What this is is an enjoyable mainstream romp of a film: there is nothing here to be taken seriously, despite its attempts at moral messages, with a cast of big names and enough laughs throughout.

Perhaps the film's failings are in that it is a film about advertising, directed by an advertising director. Advertising relies on stereotypes and exaggeration, with which this film is chock-full. National stereotypes are played up, with manga-esque characters flirting with the farcical. But this isn't meant to be anything more than it is – it has Yoshiyoshi Arakawa and Lily Franky in it.

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